The staggering amount, which is enough to cover Big Ben nearly 260,000 times and the Angel of the North two million times, highlights the amount of card packaging that consumers use when it comes to stocking up on food, drink and gift packaging for the festive season.
Furthermore, over 400,000 tonnes of paper and card packaging were not collected for recycling from UK households in 2014. The figures released alongside a series of compelling images of iconic UK landmarks “covered” in cardboard and wrapping paper, seek to raise awareness around the vast amount of card and paper packaging that has the potential to be recycled by householders during the Christmas period. It also launches Recycle Now’s quarterly paper and card recycling campaign –‘Paper and card, too valuable to discard’ – running until the end of February 2016. Read more